The 57th Chicago
International Film Festival
Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people.
We scripted life everywhere — from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
We scripted life everywhere — from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Responsibilities
Campaign Creative
Design Direction
OOH Design
Accolades
Cannes Lions / 2022 / Outdoor / Bronze
Cannes Lions / 2022 / Industry Craft / Shorlist (x3)
D&AD / 2022 / Experiential / Wood Pencil
D&AD / 2022 / Writing for Advertising / Shortlist
One Show / 2022 / Out of Home / Gold
One Show / 2022 / Out of Home / Bronze (x2)
One Show / 2022 / Print / Merit
One Show / 2022 / Experiential & Immersive / Merit
One Show / 2022 / Branded Entertainment / Meri
Clios / 2022 / Print & OOH Craft / Silver
Clios / 2022 / OOH / Bronze
Clios / 2022 / Direct / Shortlist
Clios / 2022 / Other / Shortlist
LIA / 2022 / Branded Enterntainment / Silver
LIA / 2022 / TV/Cinema / Silver
LIA / 2022 / Ambient & Activation / Bronze
LIA / 2022 / Ambient & Activation / Bronze
LIA / 2022 / Billboard / Bronze
LIA / 2022 / Design / Bronze
LIA / 2022 / Branded Entertainment / Finalist
Best of Ogilvy / 2022 / Outdoor / Volume 13
Team
Joe Sciarrotta
Dave Loew
Luis Ramirez
Gabe Usadel
Hital Pandya
Connor Fleming
Hannah Lacava
Summers Ford
Lucia Vaughan
Sho Watanabe
Chris Mines
Justin Moreno
Sarofsky
Ogilvy Chicago
Deputy CCO, Worldwide
ECD
ECD
EDD
GCD, Art
CD, Design
Copywriter
Art Director
Designer
Designer
Senior Editor
Senior Producer
Motion Design
Animation
2021
Connor Fleming is a creative director and designer with 12 years of experience working in branding and advertising. He’s currently a Design Director at FCB Chicago as part of The Design Group.