The Chicago Fire
Department Foundation
The CFD Foundation is the official Foundation of the Chicago Fire Department — supporting initiatives for education, fire prevention, training, and equipment needs that are not funded through city, state, or federal budgets.
Their brand identity balances a clear tie to the iconic Florian Cross and colors of the CFD with a timeless simplicity that could gain trust and support within the Chicago business community. The star at the center of the logo is the second star of the Chicago flag, which stands for the Great Chicago Fire of 1871.
Together, the CFD Foundation and the CFD are working to make Chicago the most disaster-prepared city in the U.S.
Their brand identity balances a clear tie to the iconic Florian Cross and colors of the CFD with a timeless simplicity that could gain trust and support within the Chicago business community. The star at the center of the logo is the second star of the Chicago flag, which stands for the Great Chicago Fire of 1871.
Together, the CFD Foundation and the CFD are working to make Chicago the most disaster-prepared city in the U.S.
Responsibilities
Award Design
Brand Audit & Strategy
Brand Identity
Brand Guidelines
Experiential Design
Logo Design
Print Materials
Press
Accolades
D&AD / 2021 / Digital Design / Shortlist
Communication Arts / 2021 / Public Service
Team
Joe Sciarrotta
Gabe Usadel
Michael Blocher
Connor Fleming
Joe Rosenthal
Bipolar Studio
Chicago Sun-Times
CFD Foundation
Ogilvy Chicago
Deputy CCO, Worldwide
EDD
CD, Art
Senior Designer
Creative Technology
Director
VR Experience Design
Photography
Photography
2018
Connor Fleming is a creative director and designer with 12 years of experience working in branding and advertising. He’s currently a Design Director at FCB Chicago as part of The Design Group.