Salmon Gold
Launched in 2018 by RESOLVE, Salmon Gold is a partnership to re-mine historical placer gold mine sites and restore fish habitat using sustainable techniques in Alaska, the Yukon Territory, and British Columbia — regions with globally significant habitat for salmon and other anadromous fish species.
Salmon Gold works with miners, communities, conservationists, agencies, restoration experts, and manufacturers to produce gold that tells a positive story in the marketplace and demonstrates the value of restoration.
The symbol at the heart of the brand identity visualizes Salmon Gold as the link between the need for responsibly-sourced materials and habitat restoration. When the symbol is strung together in sequence, the simple visual device of a chain represents connections and the cyclical nature of restoration.
Salmon Gold works with miners, communities, conservationists, agencies, restoration experts, and manufacturers to produce gold that tells a positive story in the marketplace and demonstrates the value of restoration.
The symbol at the heart of the brand identity visualizes Salmon Gold as the link between the need for responsibly-sourced materials and habitat restoration. When the symbol is strung together in sequence, the simple visual device of a chain represents connections and the cyclical nature of restoration.
Responsibilities
Brand Audit & Strategy
Brand Guidelines
Brand Identity
Concept Development
Logo Design
Presentation Design
Print Materials
Team
Dave Loew
Gabe Usadel
Jon Wyville
Connor Fleming
Apple
Kelly Lacy
Ogilvy Chicago
ECD
EDD
ECD
CD, Design
Photography
Footage
2019
Connor Fleming is a creative director and designer with 12 years of experience working in branding and advertising. He’s currently a Design Director at FCB Chicago as part of The Design Group.